Coca-Cola Launches NFT Masterpiece Collection on Coinbase Network15. August 2023
• Coca-Cola has chosen the newly-launched Coinbase layer-2 network Base to deploy its Masterpiece NFT collection.
• Reddit NFTs minted on layer-2 network Polygon have surpassed the 20 million milestone.
• A new anime project based on the late martial artist Bruce Lee has been announced, with speculation that there could be an NFT angle to it.
Coca-Cola Launches Masterpiece Collection on Coinbase Layer-2 Network
The world’s largest soft drinks brand is delving deeper into the realm of nonfungible tokens (NFTs) by launching its first collection on Coinbase layer-2 network Base. The Global Masterpiece campaign features iconic works from leading artists, including „The Scream“ by Edvard Munch, along with new works from emerging talents – all intertwined with the iconic CocaCola bottle.
Reddit Collectible Avatars Reach 20 Million Milestone
Reddit NFTs minted on layer-2 network Polygon have surpassed the 20 million milestone, with the collectible avatars spread over 16.3 million total holders. According to Dune Analytics, the cumulative sales transaction volume of Reddit Collectible Avatars NFTs has exceeded $40 million. The most recent Gen 4 release called “Retro Reimagined” launched on July 27th and has already accumulated sales transactions of over $3.4 million since then.
New Bruce Lee Anime Project Announced
A new anime project based on the late martial artist Bruce Lee has been announced, endorsed by Bruce Lee’s daughter Shannon Lee and his estate. Speculation suggests that there could be an NFT angle to this new project called “House of Lee” which is expected to be released in 2024.
Onchain Summer Event
Coinbase announced a series of digital collectibles projects as part of its “Onchain Summer” event: Coca Cola’s Masterpiece collection, Zora, Pixelmon, Showtime and Indelible alongside other major brands like Nike dotSWOOSH who have also jumped onto the bandwagon now that mainstream products are reaching growth inflection points through their interaction with blockchain technology and Non Fungible Tokens (NFT).